The Pura Vida Story

PURA VIDA = PURE LIFE is a term commonly used to reflect eternal optimism in the majestic country of Costa Rica.

It was during a vacation in Costa Rica we initiated the idea to establish a one-stop-shop “destination” for every person who desires to enhance their lifestyle, self-esteem, and feel great about themselves = PURA VIDA.

We cater to all those who want to look and feel their best and care about their lifestyle, health, self-esteem, wellness, appearance, and well-being.

Discover perfect items for your self-care routine


Featured Products

Some love

From Our Customers

״I love everything about this brand. All of the products are sustainable. The delivery is really quick, and the service is warm and friendly :)״

Julie Morris

״The stuff is really amazing here. I was searching for this kind of eco shop for a long time. This shop is a great fit for vegans like me, strongly recommended!״

Brian Kelly