Pura Vida's mission is to help people support the planet and move over to using earth-friendly, sustainable products. We inspire conscious consumption by offering trusted, high quality items that create an authentic, positive impact. Together we aim to support the earth and make the new normal more sustainable.

We invite you to enter into a new world of a healthy lifestyle and wellness. Our philosophy is to help you begin a new chapter in your life by embracing nature. We pride ourselves on being a distinctive kind of health club that focuses on encouraging and inspiring people who have chosen to make a commitment to lead a healthier life and help them achieve fitness success. In other words, our aim is to help you change your lifestyle and be healthier by adopting natural ways.

We invite you to revolutionize your life by embracing proven natural ways that are key in ensuring that you live a healthy life. We believe that nature has everything that you need in order to stay healthy.

We strongly believe that we can make a remarkable difference in your life by helping you change your lifestyle and ultimately become healthier. We really strive to make your world a better place to live in and we achieve exactly that.


We welcome you into a completely new way of life where you’ll start appreciating what the creations have in store for you. One thing that we emphasize is that your body and mind are a reflection of the way you treat them. Therefore, being mindful of what you put inside your body has a potential to significantly improve your health. In our efforts geared to help people walk along the healthy path, we have come to know what works well and what doesn’t work for different people striving to make healthy lifestyle changes.

We know all too well that getting and staying fit is challenging, but we are always committed to helping people achieve their lifestyle goals. Our nutrition viewpoint does not solely focus on telling our clients how to get and stay slim, rather it provides tested and proven natural remedies that can help them achieve that goal. Part of our philosophy is to provide products such as natural vitamins, green tea and coffee to those in need of natural remedies that contribute to a healthy lifestyle.


With Pura Vida's positive impact. Together we aim to support the earth and make the new normal more sustainable.

Our philosophy is also based on a thoughtful consideration of what really works and what doesn’t work while on the search for solutions that are modified to safeguard human health. This is where a better lifestyle meets your health!​